WhatsApp Privacy Policy

1. Introduction

This WhatsApp Privacy Policy explains how Novolytics ("we," "our," or "us") collects, uses, and protects your personal information when you interact with us through WhatsApp Business. This policy is specific to our WhatsApp communications and should be read in conjunction with our general Privacy Policy.

By initiating or continuing a conversation with us on WhatsApp, you consent to the practices described in this policy.

2. Information We Collect via WhatsApp

2.1 Information You Provide

• Your phone number associated with your WhatsApp account
• Your WhatsApp profile name and photo (if visible)
• Messages, images, documents, and other content you send us
• Voice messages and audio recordings you share
• Location data (if you choose to share)
• Contact information you provide during conversations

2.2 Information Collected Automatically

• Message delivery and read receipts
• Timestamps of messages and interactions
• Conversation history and interaction patterns
• Response times and engagement metrics

3. How We Use Your WhatsApp Data

We use the information collected via WhatsApp to:

• Respond to your inquiries and provide customer support
• Process your service requests and provide product information
• Send transactional messages related to your account or services
• Provide updates about our services that you have opted into
• Schedule appointments, demos, or callbacks
• Improve our products, services, and customer experience
• Train and improve our AI-powered conversational agents
• Comply with legal obligations

4. AI-Powered Conversations

Some of our WhatsApp communications may be handled by AI-powered conversational agents. When interacting with our AI agents:

• Your messages are processed by our AI systems to provide automated responses
• Conversations may be analyzed to improve response accuracy and quality
• You can request to speak with a human agent at any time
• Sensitive queries are escalated to human representatives when appropriate

5. Message Types

We may send you the following types of messages via WhatsApp:

• Transactional Messages: Order confirmations, appointment reminders, service updates
• Customer Service Messages: Responses to your inquiries and support requests
• Marketing Messages: Promotional content (only with your explicit opt-in consent)

6. Data Sharing

Your WhatsApp data may be shared with:

• WhatsApp/Meta: As part of using the WhatsApp Business Platform, certain data is processed by Meta in accordance with their privacy policy
• Service Providers: Third-party vendors who help us manage our WhatsApp communications (e.g., cloud infrastructure, analytics)
• Our Clients: If you are communicating with us on behalf of or regarding one of our client's services, relevant information may be shared with that client
• Legal Authorities: When required by law or to protect our legal rights

7. Data Security

We implement appropriate security measures to protect your WhatsApp data:

• WhatsApp messages are end-to-end encrypted by default
• Access to conversation data is restricted to authorized personnel
• We use secure cloud infrastructure to store conversation logs
• Regular security audits are conducted to ensure data protection

8. Data Retention

We retain WhatsApp conversation data for the following periods:

• Active conversations: Retained for the duration of the business relationship
• Customer support logs: Retained for up to 2 years for service improvement
• Transactional records: Retained as required by applicable laws
• Marketing consent records: Retained until consent is withdrawn plus 1 year

9. Your Rights and Choices

You have the right to:

• Opt-out: Stop receiving marketing messages by replying "STOP" at any time
• Access: Request a copy of your conversation history
• Deletion: Request deletion of your WhatsApp data (subject to legal retention requirements)
• Correction: Update or correct any personal information you have provided
• Human Agent: Request to speak with a human representative instead of AI
• Block: Block our WhatsApp number at any time to stop all communications

10. Compliance with Indian Regulations

Our WhatsApp communications comply with applicable Indian laws and regulations:

• Digital Personal Data Protection Act, 2023 (DPDP Act)
• TRAI regulations regarding commercial communications
• DND (Do Not Disturb) registry compliance for promotional messages
• RBI guidelines for financial service communications where applicable
• Information Technology Act, 2000 and related rules

11. WhatsApp Business Terms

Our use of WhatsApp Business is subject to WhatsApp's Terms of Service and Privacy Policy. By communicating with us via WhatsApp, you also agree to WhatsApp's terms. For more information, visit WhatsApp's Privacy Policy.

12. Changes to This Policy

We may update this WhatsApp Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of our WhatsApp services after changes constitutes acceptance of the updated policy.

13. Contact Us

For questions or concerns about this WhatsApp Privacy Policy or to exercise your data rights, please contact us: