Privacy Policy

Effective Date: 9/05/2025
Last Updated: 9/05/2025

Novolytics Technologies Private Limited ("Novolytics," "we," "us," or "our") respects your privacy and is committed to protecting personal data that we process on behalf of our customers. This Privacy Policy explains how we collect, use, disclose, and safeguard information through our AI-powered voice agents, WhatsApp bots, and platform services (the “Services”).

1. Scope

This Privacy Policy applies to:

Visitors of our website https://novolytics.ai
Clients who use our AI services and dashboards
End-users who interact with our AI agents on behalf of clients via phone, WhatsApp, or other channels

This policy does not apply to third-party services we don’t control, including integrations (e.g., WhatsApp, CRM platforms, or telephony providers).

2. Information We Collect

a. Client Information (B2B)

Company name, email, phone number, payment information
Login credentials and usage logs on Novolytics dashboards

b. End-User Data (Processed on Behalf of Clients)

Voice recordings, WhatsApp messages, transcriptions
Metadata such as timestamp, phone number, and conversation outcome
CRM data, e.g., customer name, location, product interest, etc. (optional)

c. Website and Analytics Data

IP address, browser type, device information
Pages visited, time spent, and referral sources

3. How We Use Information

We use collected and processed data to:

Deliver and optimize AI conversations and services
Improve AI model accuracy and response relevance (anonymized data)
Provide usage analytics and reporting to clients
Troubleshoot service issues and respond to support requests
Comply with legal obligations and fraud prevention

4. Legal Basis for Processing (GDPR)

If you are located in the EU or UK, we process your data under the following legal bases:

Consent (e.g., for cookies or marketing)
Contractual necessity (e.g., client service delivery)
Legitimate interest (e.g., improving services, fraud prevention)
Legal obligation (e.g., tax or audit requirements)

5. Data Sharing and Disclosure

We do not sell personal data. We may share data with:

Service providers (e.g., hosting, CRM, telecom platforms) under confidentiality
Legal authorities if required by applicable law
Clients, in the case of end-user conversations initiated on their behalf

6. Data Security

We use appropriate technical and organizational safeguards:

End-to-end encryption during transmission
Access control and logging
Anonymization/pseudonymization where appropriate
Regular internal reviews and audits

7. Data Retention

End-user conversation data is retained for up to 60 days post-termination unless requested otherwise by the client or required by law.
Anonymized data may be retained for model training and analytics.
Clients may request data deletion or export by emailing support@novolytics.co.

8. International Transfers

Your data may be stored or processed in jurisdictions outside your country, including India and the United States, where data protection laws may differ. We ensure appropriate safeguards via standard contractual clauses or equivalent mechanisms.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

Access or correct your personal data
Request deletion (right to be forgotten)
Object to processing or request restriction
Withdraw consent (if applicable)
Lodge a complaint with a data protection authority (e.g., GDPR or CCPA regulators)

To exercise any rights, please contact: support@novolytics.co

10. Children’s Privacy

Our services are not intended for individuals under the age of 18, and we do not knowingly collect data from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The updated version will be posted with a new "Last Updated" date. Continued use of our services indicates your acceptance of the changes.

12. Contact Us

If you have questions or concerns regarding this Privacy Policy or data processing:

Email: support@novolytics.co